There are a lot of the promotion and advertisement tools that help to reach abundant of the customers and maintain public relation such as TV and Radio Advertisement, Print Advertisement, Billboard and Hoarding board, Direct Marketing, Sale Promotion, and Social Media and Web Marketing. Advertisement and promotion is one of major factor of the business as customer must know about the product before buying it. Social media is the online marketing of the products and services through the uses of the different social networking such as facebook, twitter, Instagram and other networks. Among all the advertisement tools, social media is one of most influencing tool. Therefore, 97 % of marketers are currently participating in social media (according to Social Media Examiner).
There is a plentiful advantages of social media advertisement:
Tv advertisement, print advertisement, direct marketing, and another form may be limited within the certain boundary but social media cover the whole world. A business can deal with the customer from any part of the world. It can be promoted on the international platform. Likewise, there is no time boundary. You can advertise your products without worrying about the time. So, social media marketing is called as anytime and anywhere marketing.
Inexpensive advertisement tool
To promote the business, a company can open the profile and post related the content for the business promotion without the payment of a single penny. But if you want to get good, you need to pay a certain amount on the basis of goal. Any form of business use this tool of advertisement.
No middle man
An organization can convey their message and information directly to the customer. Your content show the customer who are you, what are products and services actually offered and what kind of organization is your company. Your customer can direct contact you to ask for any service and buy the products
Enlarge the Customer Reach
The beauty of social media marketing is reachability. One share in social media by someone add a large number of customers. It is reported that about 86 % of people use the social media at least once and about 72 % of people use it more than once per day.so, if you advertised in social media market then you get the customer
Direct feedback from Customer
Social media provide the platform for direct interaction and get feedback from the customer. So that business can respond to their customer right away. Feedback is valuable for every organization because it helps to find ways to make their best even better. If customers are not satisfied or they have some suggestion for the improvement of the product and services they directly contact the organization. Both positive and negative feedbacks help the organization to groom.
Easy to inform about the changes
In this competitive world, customers are enticed by novelty. Businesses must bring something new and different in their products and services. Consistency change entices a large number of customer and social media is one of the easiest ways to update the customer about the new products and services. No extra expenses and struggle to keep your updated.