With the increasing number of digital devices and digital technology across the globe, the marketplace has grown more digital. The reach of digital devices in every nook and corner has made the marketplace wider. Small business has been more benefited by the revolutionized digital marketing to market their product or services as the digital marketing has opened a new area of business which is based on the internet or more specifically on the online market. Digital marketing in Nepal is also growing at a speedy pace with the increasing reach of technology to the people.
The business of all sizes can be benefited by digital marketing as it gives access to the mass market at a comparably lower price. Digital marketing techniques are a lot cheaper and can be personalized which is not possible through TV or print advertisements.
The growth of digital marketing in this decade proves the digital marketing is one of the most effective means of marketing. The benefits of digital marketing are so huge that, majority of small business have already started using digital marketing and more and more entrepreneurs are coming up due to the ease of marketing which digital marketing offers.
The reach towards the targeted audience in a cost-effective and measurable way is the main advantage of digital marketing. Other digital marketing advantages include increasing brand loyalty and driving online sales with targeted customers.
Let’s dig in to the detailed advantages of digital marketing.
1.Digital Marketing is Cost Effective
In traditional marketing, the company put up a billboard in the city by spending huge money and advertising on TVs and the amount is really heavy for the pocket. But in digital marketing, you have complete control over the budget where you want to spend it on.
Also, digital marketing has a mass audience so that choosing the right people for the right service will save a lot of money. Digital marketing tactics produce the exact result which also saves time and money.
2. Global Reach & Huge Audience
There is no boundary of any types in digital marketing. The size of the audience reach via digital media is incomparable. Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach consumers who are most likely to be interested in your products or services.
3. Everything is Measurable
In a physical store, for example in a mobile store, it really difficult to track that how many people visited the store, how many people showed interest in the products, how many of them purchased and how many purchased the product for the second time? It is really difficult to track all of these things.
The major benefits of digital marketing is measure of everything that happens on it. Impressions, clicks, CTRs, conversions, etc can be calculated excactly. The analytics of people’s engagement is the exceptional benefits of digital marketing.
4. Social Currency
Digital marketing gives a platform to create engaging campaigns using rich media content such as Facebook, Twitter, Instagram, Tumbler, Pinterest, Reddit, etc. On the internet world, these type of campaigns can gain tremendous social currency – which can pass from user to user and becoming viral.
5.Easy & Quick Adaptation of Tatics & Strategy
Traditional marketing strategies used to require a week or even months to determine which tactics are working, while digital marketing allows viewing the real-time results of campaigns that we have set and adapt the tactics to improve results.